Get Me Giddy

Client Background:

Giddy is a leading online resource dedicated to sexual health and wellness for people of all genders. Through innovative products, expert-backed content, and a supportive community, Giddy addresses a range of health concerns, from erectile dysfunction and hormone health to relationship wellness and mental health. The website serves as both an educational hub and e-commerce platform, helping users make informed choices about their health and wellness.

Project Goals:

1. Enhanced E-commerce Platform with Shopify Integration: Implement a seamless and secure e-commerce experience through Shopify, allowing users to easily browse, learn about, and purchase Giddy’s products.

2. Expansive Educational Content Library: Develop interactive resources covering diverse sexual health topics, from medical information to relationship advice, making the platform a trusted source of knowledge.

3. Responsive, Inclusive, and Accessible Design: Ensure the site is optimized for accessibility, providing a consistent and supportive experience across devices and meeting WCAG 2.1 standards.

4. Personalized User Experience: Incorporate tools and content tailored to individual user needs, offering custom recommendations and interactive assessments to guide users to the right information and products.

Challenges and Solutions:

1. Balancing Medical Accuracy with Approachability:

• Challenge: Presenting medically accurate information on sensitive topics without overwhelming or alienating users.

• Solution: Crafted content modules and interactive guides that break down complex information into approachable, easy-to-read sections, with clear, inclusive language.

2. Optimizing E-commerce for Health and Wellness Products:

• Challenge: Creating a streamlined shopping experience that supports informed decision-making on health-related purchases.

• Solution: Integrated Shopify for secure purchasing, with clear product pages that include educational content to guide users through product choices and benefits.

3. Responsive Design and Accessibility:

• Challenge: Ensuring that users have a fully accessible experience on all devices, especially when navigating sensitive health information.

• Solution: Designed the site to be fully responsive, with accessible navigation and high-contrast visuals to meet accessibility standards, ensuring a positive experience for all users.

Deployment and Testing:

• Incremental Deployment and Quality Assurance: Deployed updates incrementally, with rigorous testing on desktop and mobile devices to verify accessibility, usability, and e-commerce functionality.

• Ongoing SEO Optimization: Implemented targeted SEO strategies to ensure high visibility on search engines, making it easy for users to find reliable information on sexual health topics.

Results:

• Enhanced User Engagement: The platform’s interactive, educational content has helped foster a supportive community, encouraging users to explore and address their health concerns.

• High E-commerce Conversion Rate: By integrating Shopify, the site has seen a smooth purchasing experience, leading to a rise in product sales and customer satisfaction.

• Increased Search Visibility: Through SEO and content strategy, Giddy has become a go-to resource for sexual health, significantly improving its online reach and user base.

Value Added:

• Comprehensive Health Resource: The platform provides users with trustworthy and approachable resources on a wide range of sexual health topics.

• Inclusive Design for All Users: The site’s accessible and inclusive design supports diverse audiences, making sexual health information available to everyone.

• Scalable E-commerce and Content Platform: With the Shopify integration and a robust content library, the platform is well-positioned for continued growth in the health and wellness market.